Rod Tietz’s real estate sales approach for True Life Real Estate Solutions, emphasizing that the sale starts before the yard sign. It focuses on using social media and digital media where buyers are swiping and drilling down in their newsfeeds, alongside MLS and a social media “drip campaign” to create activity among moving buyers. Rod also highlights that telling a compelling house story matters more than a stagnant MLS listing, and that good conversations with sellers and buyers uncover details to share through client videos. The message centers on excitement, easy connection, and making listings stand out.